Theory in Practice

The foundation
of strategy is
good theory.

Every engagement is grounded in proven management science. Theory gives you a model for what will happen before it happens.

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The Problem

Execution fails
where theory is absent.

When an initiative stalls, the instinct is to add resources, change the team, or bring in a consultant with a new framework. None of these address the real gap: the absence of a predictive model for how decisions translate into outcomes.

Theory makes action predictable. It converts decisions from bets into forecasts.

Theory first. Every time.

01 · Understand
Name what is actually happening
Most operational problems are misdiagnosed. Proven management frameworks give you a precise vocabulary for what you are seeing. Precision in diagnosis precedes precision in action.
In practice
A product team keeps missing deadlines. The pattern: not a capacity problem. A prioritisation problem with unclear ownership at the governance layer.
02 · Explain
Build a model for why it happens
A theory explains causality. It tells you what happened, why it happened, and what conditions will cause it to happen again. That is the difference between fixing a problem and eliminating its cause.
In practice
The cause: two sponsors with conflicting priorities. Every escalation gets deferred. The root is governance structure, not team performance.
03 · Predict
Decide actions and inactions with confidence
A working theory allows prediction. You can tell your team and your board what will happen under each course of action. That is management science applied to your specific problem.
In practice
With a single accountable sponsor and a weekly steering cadence, delivery velocity will increase within three sprints. A testable prediction, not a guess.
Academy

We teach your teams
how to fish.

Every module connects theory to the operational reality your team faces. The goal is capability, not completion.

Delivered in partnership with a top Canadian university
Workstream 01 · Delivery Fundamentals

The mechanics of execution

  • Project Management: doing it right
  • Product Management: doing the right "it"
  • Projects for Non-PMs: execution without the jargon
  • Earned Value Management: scientific project health tracking
Workstream 02 · Human & Change Dynamics

The people side of execution

  • Design Thinking: solving the right problem first
  • Change Management: navigating the messy middle
  • Effective Meetings: eliminating execution waste
  • Building High-Performing Teams: working together effectively
Workstream 03 · Risk & Governance

Predicting and taking action

  • Risk Management: predicting the future and taking action
  • PMO Design: governance architecture for consistent results
  • The Sponsor's Edge: guiding teams across the finish line
  • Agile for Executives: decision-making under complexity and uncertainty
Featured Framework · Christensen

Good Money.
Bad Money.

Not all capital is created equal. Clayton Christensen's theory of good money and bad money explains why organisations systematically invest in the wrong initiatives — and how to build the decision-making architecture to stop.

Good money is patient for growth, impatient for profit. Bad money is impatient for growth, patient for losses. Most organisations cannot tell the difference until it is too late. This framework teaches you to tell the difference on day one.

Rooted in Clayton Christensen · The Innovator's Dilemma · Applied to your capital allocation decisions
Good Money
Patient for growth.
Impatient for profit.
  • Tolerates long time horizons
  • Demands early signals of viability
  • Allocates to emerging, unproven markets
  • Adjusts strategy based on what the market teaches
  • Builds options, not commitments
Bad Money
Impatient for growth.
Patient for losses.
  • Demands scale before proof
  • Tolerates sustained losses in pursuit of revenue
  • Bets on execution of an untested strategy
  • Locks in fixed costs early
  • Destroys the optionality needed to pivot
Advisory

Long-term partnership to decide actions and inactions.

Going fishing together.

Advisory is where theory meets your specific decisions, in real time. A sustained engagement built on the same methodology tested across six sectors and two continents.

A working relationship built on the same framework tested across six sectors and two continents.

01
// Start here
The Sponsor's Edge
A working session for the senior leaders governing your initiative. Built on Lencioni's trust model and Christensen's jobs-to-be-done. Half-day or full day. 8–12 leaders. Worked on your actual problem, not a case study.
Half-day or full-day · 8–12 leaders
02
// Two-day intensive
Good Money / Bad Money Strategy
A two-day session applying Christensen's capital allocation theory to your specific investment decisions: theory, examples, applications, and the hard challenges. Leaves you with a decision architecture you can use for every subsequent capital call.
Two days · Executive team · On enquiry
03
// 3–6 month build
Innovation Lab
Stand up your internal delivery engine. Architecture, governance, talent, and workflow designed from the inside. Based on the model used to build a 0→1 innovation capability at a major Canadian airline. We build the system and transfer it to your team.
3–6 months · Enterprise· On enquiry
PAGE · Peer Advisory Group Enterprise

Understanding, explaining,
and predicting — together.

A peer advisory community for senior leaders. We meet to examine real business situations, share what we are each seeing, and build a shared model for what comes next.

The output is judgment: the kind that makes you difficult to surprise. The learning comes from each other as much as from the frameworks.

Apply for PAGE
Small cohort. Application-only. Leaders from across industries committed to learning from each other.
roti@theoryinpractice.ca →
01
Bring your real situation
Every session begins with a real business situation from inside the group. Not a case study. Something you are actually dealing with right now.
02
Learn from each other
The room contains leaders from different sectors and functions. The pattern you are stuck on, someone else has navigated. That cross-pollination is the product.
03
Build a shared model
We leave each session with a clearer picture of what is happening in the market, why it is happening, and what comes next. A shared model, built together.
04
Decide with confidence
The output is a decision. Members develop the confidence to act and to deliberately not act based on a model they built together, not pressure from the calendar.
Evidence

Proven Results.

Global Engineering Firm
PMO Director
Earned Value Management Project Controls

Implementing EVM discipline for complex multi-phase projects. The goal was a scientifically grounded tracking system that project leads would actually use: a predictive instrument, not a compliance exercise.

"[QUOTE FROM PMO DIRECTOR — to be added]"
Tarka Consulting
Principal
Agile Teams Risk Design Thinking Product

A full-spectrum engagement across delivery, team dynamics, and product development. Capital allocation theory shaped the product decisions. Design thinking structured the problem-solving.

"[QUOTE FROM EMIL TARKA to be added]"
MRU Career Services
Dr. YiFei Wang
Agile Organisational Change

Agile transformation for an internal operations team. Agile is not a process. It is a mindset grounded in empiricism. The engagement built the rhythm, the ceremonies, and the accountability structures that make empiricism operational.

"[QUOTE FROM DR. YIFEI WANG — to be added]"
The Partnership

Academic Excellence.
Proven Results.

Equip your team with university-accredited credentials and operational frameworks that work in the real world.

Monthly · Free to attend
Theory in Practice Seminar Series

A one-hour monthly seminar delivered in partnership with a leading Canadian university. Each session applies a specific management theory to a real operational challenge. The session stands alone as value.

1 hour · Monthly University partnership Free to attend
Register for the next seminar →
About

The theory is not borrowed.
It is built.

"The gap between strategic intent and operational reality is a systems problem. The execution systems were not built when the strategy was."

Theory in Practice was founded by Roti Akinsanmi. His industry experience spans two decades of executive and entrepreneurial leadership: heading digital innovation and strategic partnerships at a major Canadian airline, driving product strategy for one of North America's leading children's streaming platforms, and founding technology ventures in regulated markets across two continents. That breadth flows directly into Theory in Practice.

  • 1996
    University of LagosBSc Computer Science
  • 2011
    Cornell University / Queen's UniversityExecutive MBA
  • 2023
    Harvard Business SchoolCertificate of Management Excellence
  • 2021
    MIT Sloan School of ManagementAI & Business Strategy
  • 2019–21
    Major Canadian AirlineHead, Digital Innovation Lab
  • 2021–24
    Leading Children's Streaming PlatformVP of Products
  • 2016–20
    First Transfer Inc.Founder · Regulated FinTech
  • 2014–
    Mount Royal UniversityInstructor · Since 2014 · 1,500+ learners
2026
Teaching Excellence in Lifelong Learning Award 2026 Faculty Excellence Awards · Office of the Provost · Mount Royal University

Theory changes
what you see next.

Thirty minutes is enough to know whether Theory in Practice is the right fit for your organisation.